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Guidewire is basically used in the property and casualty, or P&C, insurance domain.
Promoting products through online ads, SEO, and social media Driving sales via online stores (Shopify, Amazon, etc.) Email campaigns for offers and retargeting
Local SEO and Google Ads for lawyers, doctors, salons, etc. Booking appointments through websites and apps Online reviews and reputation management
Promoting courses through YouTube, Google Ads, and webinars SEO-optimized blog posts to attract students Email funnels to nurture leads
Promoting shows, movies, and music through social platforms Influencer marketing and user-generated content YouTube, TikTok, and Instagram for content sharing
Patient outreach through local SEO and paid search Educational content (blogs, videos) for awareness Appointment booking and CRM follow-ups
Promoting financial services through content and paid ads Webinars and articles on financial literacy Email newsletters and CRM systems for customer retention
The Guidewire Cloud Platform (GWCP) is the technical architecture
that powers Guidewire’s applications in the cloud. GWCP provides insurers with the tools they need to develop, provision, deploy, and run Guidewire applications. For our customers, this increases business agility to drive profitable growth, accelerates development, and reduces IT complexity. This extends to digital, data, and analytics applications. Moreover, the underlying architecture of GWCP is grounded in best practices learned from successfully delivering P&C solutions over the last two decades.
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